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All about Search Engine Optimization (SEO) – What SEO is and how to rank higher


All about Search Engine Optimization (SEO) – What SEO is and how to rank higher: The Search Engine Optimization is precisely the heartbeat of your website. SEO is what will help you gain visitors and will increase your revenue. Most of the new article writers know how to write but they are unaware of the SEO because of which they are going to rank their website higher. Today we will make it easy to understand what is SEO and how on-page and off-page SEO works and also how to do keyword research for free so that everybody learns how to settle in the blogging industry with their talent. We will learn everything thay helps you rank higher on Google search.

All about Search Engine Optimization (SEO) – What SEO is and how to rank higher

About 90 out of 100 people who create a new website know how to write an article but are unaware of the SEO. This is because they are not being taught how to do SEO. To learn the SEO one needs to know it thoroughly and efficiently because optimizing your website is tough but if you learn it properly it becomes easy and obviously interesting when you optimize it way better than before.

Step-by-step SEO

The following step will help you in optimizing the SEO on your website:

1. keyword research 2019

Keyword Research has become the most important part of the SEO of your website in 2019. Earlier it used to be about the number of articles but now it has shifted to the quality of the articles. Proper SEO research for your article is very much necessary. Most of the work is done through proper keyword research because it helps Google to find your website easily. If you have no idea about keyword research, you can check the youtube video to learn how to do keyword research to write SEO friendly articles.

Keyword Research will always remain an integral part of your on-page SEO as well as you will continue to grow day by day with proper optimization. You should no longer be increasing the number of articles but you should first focus on improving the quality of your article with proper SEO optimization that will help you rank higher in Google search.

SEO keyword research tool

The best keyword research tool is Ubersuggest by Neil Patel who is providing it for free and it is the best in the business. With Ubersuggest, you can get the report of your competitors and the keywords which ranked the website higher. Start with the keyword research, will take a lot of efforts but the result will be the best.


Ubersuggest keyword research tool
  • Go to Ubersuggest
  • Type in the domain name or any keyword of which you want the data
  • See the related keyword too
  • Analyze each keyword and check the SD
  • Choose the one whose SD is less than or equal to 50

2. On-page SEO

On-page SEO is the optimization of your website with the proper use of the headings and HTML source code. On-page SEO is all about how you write your title, meta tags, meta descriptions and everything that is done within your WordPress. The proper optimization of your images and your headings as to which should you use as H2, H3 etc comes under on-page SEO. It is about how should you write your article after the keyword research. It refers to the factors you can control on your own website. It helps google to validate your site and look for all those relevant information that can help people to get what they are looking for. In order to learn on-page SEO, you can see the video that briefly describes the importance and on how to do on-page SEO.

Some on-page SEO tips are:

  • Proper use of headings and subheadings
  • Proper optimization of images
  • Speed up loading of the page
  • Real and not copied content
  • Pages that are mobile-friendly
  • Proper URL
  • Proper external links
Proper title and headings.

3. Off-page SEO

Off-page SEO refers to the techniques that are used to rank your site higher on the web search result when some are looking for a question that is answered in your article or post with the help of external factors. It is not only about link building or blog commenting rather it is much more than that. Off-page SEO has been upgrading day by day and one has work much more so as to rank higher in the search engine. Big websites make proper use of Off-page SEO because it also leads to spamming and that is why necessary steps should be taken while doing off-page SEO.

The benefits of Off-page SEO are:

Ranking Higher: It will help a site to rank higher and would be beneficial as one would get more reach and the revenue generated would be higher than before. It also helps to gain the trust of the visitors as the site which ranks higher is obviously preferred much more over the other.

Increasing visitors: The top website that ranks the highest obviously gets most of the visitors as people generally click the site that ranks higher in the search engine because they know they will get their questions answered.

Some of the off-page tips are:

  • Comment link
  • Submitting to web directories
  • Creating backlinks
  • Link exchange schemes
  • Guest posting


The submitting of your website to the search console, google analytics will be explained in detail in the next blog.



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